Frompurpose to performance

INTERNATIONAL RESEARCH SHOWS THAT PURPOSE-LED BUSINESSES GENERATE UP TO 1500 TIMES MORE VALUE PER PRODUCT AND UP TO 12 TIMES MORE SHAREHOLDER VALUE THAN MARKET AVERAGE. WE OFFER YOU THE TOOLS TO ACHIEVE THE SAME.

BASED ON 12 YEARS OF INTENSIVE INTERNATIONAL RESEARCH AND WORKING WITH COMPANIES LIKE APPLE, WALT DISNEY AND UNILEVER, WE OFFER YOU OUR PROVEN PURPOSE-LED BUSINESS MODELING METHODOLOGY™ AND PURPOSE-LED BUSINESS MODELING CANVAS™ TO HELP YOU TRANSFORM YOUR BUSINESS INTO A PURPOSE-LED ULTRA-PERFORMER.

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Guiding
insights

Our Purpose-led Business Modeling™ methodology is based on 12 years of research on the behavior of ultra-performing organizations. Our senior partner Eric Bartels has written three non-fiction books and manuals about this matter. Based on that research, we offer you four guiding insights that drive our proposition:

The purpose of average to well-performing companies is an extrinsic why: make money. The purpose of great to fantastic-performing companies is a deep, vibrant intrinsic why – or inner why as we call it – to improve the world with their products and services.

Average to well-performing companies operate symptomatically, great to fantastically-performing companies operate systemically. They start with their inner why driving their strategy and turn that strategy into a tactical planning leading to execution.

Average to well-performing companies have a tendency to make things more complex; the natural tendency of great to fantastically-performing companies is to make things as simple as possible but not simpler.

Average to well-performing companies stay within existing conventions, great to fantastically-performing companies create new conventions, as they are not bound by traditional ways or beliefs. They are open-minded, progressive, radical and unorthodox. Average to well-performing companies harvest what is there, great to fantastically-performing companies sow what is not.

IN THE OLD DAYS WE USED TO HIRE TRADITIONAL CONSULTANTS OR OTHER SPECIALISTS WHEN WE HAD A PROBLEM THAT NEEDED TO BE FIXED. THE PURPOSE-LED BUSINESS MODELING APPROACH OF WHYTOWORK WORKS DIFFERENTLY. IT IS A UNIQUE, SYSTEMATIC AND HIGLY EFFECTIVE APPROACH THAT I TRULY RECOMMEND.

Gaby Vreeken | chairman unilever nordics

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Our
proposition

We offer you our Purpose-led Business Modeling™ methodology and the accompanying Purpose-led Business Modeling Canvas™ through three services: (1) COURSES: learn purpose-led business modeling and transform your business, including a set of downloadable tools, (2) PROGRAMS: let us help you and your business become a true purpose-led ultra-performer in 100-day programs, and (3) EXPERTS: online access to certified independent consultants and other experts who offer their services within the Purpose-led Business Modeling™ framework. We don't charge any transactional fees. Check it out below!

Courses

We offer you online, offline and on-site courses to become a Purpose-led Business Modeler™. Whether you are an entrepreneur wanting to create an innovative new business model, a strategy director in a multinational determined to transform the existing business model into a purpose-led business model, or a multidisciplinary team with the task to do the same: we have the right online, offline and on-site courses for you and/or your team.

Programs

Our Purpose-led Business Modelers take your leadership coalition through methodical program steps to turn your business into a purpose-led ultra-performer. The program contains workshop days and on-site assignments with online and offline support. We distinguish two program formats: Purpose Initiation Program™ (purpose > strategy > ambitions) and Purpose Utilization Program™ (goals > approaches > indicators > narratives (action-plans).

EXPERTS

We offer you online access to specialised and certified independent professionals in consultancy, tax, marketing, advertising, design, IT, finance, sales and more. These professionals are fully trained in our PBM™ philosophy and methodology and their services operate within the systematic PBM™ framework. Instead of treating symptoms, they will optimize your business in the systematic context of your purpose-led business model and operational reality.

We used WhyToWork's Purpose-led Business Modeling method to streamline our business-to-business operations in the benelux and we loved their approach as it helps you see your organization in a different light. It is as unconventional as it is effective.

Ton van Garderen I general manager apple benelux

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Our
Clients

Our clients range from young start-ups and individual business managers to the most prestigious clients in the world. From world-famous brands like Apple, Walt Disney, Cargill and Unilever to lesser-known, but equally impressive clients such as Orkla’s Sonneveld, Intersnack, SNS Bank and Eurofiber. However, they all have one thing in common: they have the guts and the intelligence to leave the beaten track and seek innovative new ways to improve and grow their businesses.

They have all transformed themselves from process-driven companies to purpose-driven companies and they all seek new ways of optimizing their businesses. We are proud to serve them all.

We conducted Purpose-led Business Modeling with a leadership coalition of 90 participants. A unique do-it-yourself consultancy program that worked out even better than we expected. It created great ownership within the organization and met all the objectives we had set and more. Absolutely unique!

Leo Oosterveer | ceo unilever food solutions

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Our
research

Since 2004, our research & development team has been studying the success behavior of so-called ultra-performers: companies that create exponentially more shareholder value than any other competitor. Up to 1500 (!) times more value per product, for example. Led by one of our partners, system consultant and author Eric Bartels, they have interviewed 500 CEO's and examined 21 companies from the inside. Their research shows that all these companies are purpose-driven and operate systemically.

Our philosophy, as well as our approach, is based on these findings. Partner Eric Bartels writes about their findings in his books, which are published by renowned publishers.

We did a whytowork program with our regional managers to improve our customer intimacy. They were truly challenged and the results were radically streamlining and accelerating our sales efforts.

Paul Verheul | coo van oord

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JOIN OUR
PBM™ TEAM

Trained and certified Purpose-led Business Modelers can join the WhyToWork team of Business Modelers. WhyToWork Business Modelers are independent Purpose-led Business Modelers operating under the WhyToWork banner for WhyToWork clients on a project-by-project, shared-revenue basis. We operate on five continents: Europe, North America, Middle America, South America and Asia.

You will join a fantastic purpose-driven group of high-end professionals, use all the WhyToWork resources, including worldwide locations, mail and telephone as well as work for the best multinationals and nationals.

If there are elements within our business that need to be optimized, or where change is desirable, we use Purpose-led Business Modeling. It's that simple!

Hong Liem | commercial director walt disney benelux

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ENLIST AS
AN EXPERT

If you are a consultant, IT specialist, marketer, advertising agency or any other business expert and you want to be part of the WhyToWork Community of Experts™ so that clients will be able to hire you for specific business projects, please feel free to contact us below. Clients can find and hire you through our WhyToWork Expert App™ and WhyToWork Expert Portal™. Clients hire you directly and we charge no transactional fees whatsoever. You only pay for the necessary WhyToWork Certification Courses™ and a monthly subscription fee for being enlisted in the WhyToWork Community of Experts™.

We train and certify all of our experts. Certification means that you are fully trained in the WhyToWork systemic philosophy and Purpose-led Business Modeling™ methodology.

We ran a WhyToWork program to streamline our fast growing organization. It has led to a profound positive change in our company.

Alex Goldblum (ceo) and bart oskam (coo) | Eurofiber

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Our
offices

We are structured according to the new rules of the 21st century: agility, ultra-low overheads, networked. This is the era of globalization and flexible working with co-workspaces everywhere. We utilize flexible offices around the globe. Our partners and experts are not restricted to countries. Every partner and every expert can work internationally and use all our offices worldwide. Partners continually create project teams and utilize any expert they see fit.

We have a worldwide 24/7 call center you can contact from local numbers in Europe, USA, South America, Asia. Any partner and any expert can be reached through these local numbers. We have three offices to which you can send mail and packages: Amsterdam (The Netherlands, Europe), San Jose (California, USA) and Hong Kong (China). Thus any partner and any expert can be reached through three mail centers.

Montreal

3 Place Ville Marie, Suite 400 QC H3b 2e Canada

New York

54 W. 40th St., New York, NY 10018, USA

Boston

745 Atlantic Ave, Boston, MA 02111, USA

Chicago

220 N. Green St, Chicago, IL 60607, USA

Seattle

500 Yale Avenue North, Seattle, WA 98109, USA

Washington

1875 Connecticut Ave Nw, 10th Floor, Washington, DC 20009, USA

Denver

1550 Wewatta St Denver, CO 80202, USA

Portland

220 Nw 8th Ave, Portland, OR 97209, USA

Philadelphia

1010 N Hancock St Philadelphia, PA 19123, USA

Atlanta

3365 Piedmont Rd Ne Atlanta, GA 30305, USA

Miami Beach

350 Lincoln Road, Miami Beach, FL 33139, USA

Los Angeles

555 West 5th Street, Los Angeles, CA 90013, USA

San Francisco

995 Market St, San Francisco, CA 94103, USA

San Jose

75 E Santa Clara Street San Jose, CA 95113, USA

Austin

600 Congress Ave, Austin, TX 78701, USA

Mexico City

Varsovia 36, Col. Juárez, Mexico City, DF 06600, Mexico

Tel Aviv

Aluf Kalman Magen 3, Tel Aviv, 6107075, Israel

London

2 Sheraton St, London, W1F 8BH, Great Britain

Berlin

Potsdamer Platz - Kemperplatz 1 Berlin Mitte, D-10785, Germany

Hong Kong

535 Jaffe Road Causeway Bay Hong Kong

Buenos Aires

Esmeralda 950 Capital Federal Buenos Aires C1007, Argentina

Sao Paulo

Av. Paulista, 1374 - Bela Vista Sao Paulo - SP 01310-100, Brazil

Paris

33 Rue La Fayette Paris 75009, France

Seoul

343, Samil-daero Jung-gu Seoul, South Korea

Shanghai

696 Weihai Road Jing'an District, 31 200041 Shanghai, China

Amsterdam

Barbara Strozzilaan 101-201, 1083 HN Amsterdam, Netherlands

Bangalore

46 Residency Rd, Bangalore Karnataka 560025, India

Dallas

1920 McKinney Ave, Dallas TX 75201, USA

Whytowork proposes a different approach that saves you tons of time and money and turns your company into a true ultra-performer.

Ruud Cassee | Interim ceo in the fashion industry

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