Programs

COURSESlearn to model

In WhyToWork courses you learn how to use our research-based Purpose-led Business Modeling™ method and guide your or any organization through the necessary steps to become a purpose-led ultra-performer.

Our WhyToWork workshops are fixed-date open courses on one of our WhyToWork Change Locations™. They include all materials, food and drinks. The focus of our courses is on learning-by-doing. Turn key onsite courses are possible on request.

01/

PURPOSE-LED BUSINESS MODELING METHOD

THE 5 DAY COURSE TO LEARN THE METHOD ESSENTIALS

WHAT YOU GET:

Understand the different steps in the Purpose-led Business Modeling™ method
Learn to work with the Purpose-led Business Modeling Canvas™
A deep, profound understanding of archetypes in the WHY and HOW of businesses/brands
Meet great examples like Unilever, Apple, Walt Disney and more
Work on the WHY, HOW and WHAT of your own business
Sketch your own Purpose-led Business Modeling Canvas™
Create your own A.G.A.I.N. realization roadmap

HOW YOU GET IT:

Through a practical, hands-on 5 day workshop with a group of people just as passionate as you are. By going through case studies, engaging examples and practical exercises, you will learn how to create Purpose-led Business Modeling Canvasses™. This hands-on, limited-availability workshop, set in our unique WhyToWork Change Centers™ with great food and drinks, is sure to be an invaluable learning experience.

WHEN AND WHERE:

€ 4999,-
Early bird
€ 3999,-
Buy tickets >
Amsterdam: FULLY BOOKED!
Dates: May 28 - June 1 2018
PBM™ COACH: Eric Bartels
€ 4999,-
Early bird
€ 3999,-
Buy tickets >
Amsterdam
Dates: September 17-21 2018
PBM™ COACH: Eric Bartels

We also offer you this course on-site.
The fee is €3999,– per participant with a minimum of 10 participants. Buy here.

AGENDA:

Day 1.

9:00 – 11.00
The scientific and philosophical basis of Purpose-led Business Modeling™

The research that led to Purpose-led Business Modeling

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The philosophical basis of Purpose-led Business Modeling

11.00 – 11.30
Coffee & Tea Break

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11:30 – 12:30
The scientific and philosophical basis of Purpose-led Business Modeling™

The research that led to Purpose-led Business Modeling

.

The philosophical basis of Purpose-led Business Modeling

12:30 – 13:30
Lunch break

13:30 – 16:30
The Purpose-led Business Modeling Canvas™

The basic structure of the canvas

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The 21 steps of the methodology and the canvas

16:30 – 17:00
Wrap up and conclusions

 

Day 2.

9:00 – 10.00
Open Frame

Question time

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Feedback

10.00 – 16.30
The Why of a business proposition

Working on the WHY of a well known example company

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Defining the Worldview, Meaning, Gift and Customer Journey of that company

.

Including breakout sessions in smaller groups

.

Including coffee/tea and lunch breaks

 

16:30 – 17:00 
Wrap up and conclusions

 

Day 3

9:00 – 10.00
Open Frame

Question time

.

Feedback

10.00 – 16.30
The How of a business proposition

Working on the HOW of a well known example company

.

Defining the Key Competences, Beliefs, Attitudes, Client Profiles, Value Propositions, Channels, Customer Relations, Revenue Streams, Key Resources, Key Skills, Key Partners and Cost Structure of that company

.

Including breakout sessions in smaller groups

.

Including coffee/tea and lunch break

16.30 – 17.00
Wrap up and conclusions

 

Day 4

9:00 – 10.00
Open Frame

Question time

.

Feedback

10.00 – 16.30
The What Where When of a business proposition

Working on the WHAT WHERE WHEN of a well known example company

.

Learn to work with the A.G.A.I.N. realization model to make the purpose work

.

Including breakout sessions in smaller groups

.

Including coffee/tea and lunch breaks

16.30 – 17.00
Wrap up and conclusions

 

Day 5

9:00 – 10.00
Open Frame

Question time

.

Feedback

10.00 – 16.30
Working on your own business proposition

Find and create the WHY, HOW and WHAT WHERE WHEN of your own proposition

.

Including breakout sessions in smaller groups

.

Including coffee/tea and lunch break

16.30 – 17.00
Wrap up and conclusions

02/

PURPOSE-LED BUSINESS MODELING MODERATOR

THE 10 DAY COURSE TO BECOME A PBM™ CHANGE MODERATOR

WHAT YOU GET:

The principles of PBM-driven change management
The logical levels of thinking and linguistic patterning
Recognize and work with linguistic patterns
Different psychological techniques applied in a PBM™ context
Presentation and other stage techniques to create a change environment
Lessons from the best psychologists, change managers and PBM™ Moderators
How to find and activate the deeper, sub-conscious levels of participants and companies

HOW YOU GET IT:

Through a practical, hands-on 11 day workshop with a group of people just as passionate as you are. Through highly experienced trainers who work in the field as PBM™ Moderators. You will learn how to help clients find and activate their archetypal purpose, turning their businesses around . This hands-on, limited-availability workshop, set in our unique WhyToWork Change Centers™ with great food and drinks, is sure to be an invaluable learning experience.

WHEN AND WHERE:

€ 8999,-
Early bird
€ 7999,-
Buy tickets >
Amsterdam: FULLY BOOKED!
May 28 - June 1 2018
PBM™ COACH: Eric Bartels
€ 8999,-
Early bird
€ 7999,-
Buy tickets >
Amsterdam
Dates: September 17-21 2018
PBM™ COACH: Eric Bartels

We also offer you this course on-site.
The fee is €7999,– per participant with a minimum of 10 participants. Buy here.

AGENDA:

The agenda of the course will be handed out on the first day during registration on location.

03/

BE A STEVE AND BUILD YOUR OWN APPLE

THE 3 DAY WORKSHOP TO KICKSTART YOUR OWN COMPANY

WHAT YOU GET:

A method built on 12 years of modeling the best entrepreneurs from around the world. In 3 days you’ll learn everything you need to kick start or boost your business. Craft your purpose, strategy/business model, and tactical planning. Design your positioning, corporate identity, marketing approach, and unique selling points. Sketch out your own Purpose-led Business Modeling Canvas™ including your realization roadmap. Guest lecture by ultra-entrepreneur Frits van Eerd (Jumbo Supermarkets)

HOW YOU GET IT:

Experience a practical, hands-on, 3-day workshop led by Dutch serial entrepreneur Eric Bartels with a group of people just as passionate as you about building their own business. Using our renowned Purpose-led Business Modeling™ method, you’ll create your own Purpose-led Business Modeling Canvas™ including your purpose, strategy/business model and realization roadmap. This hands-on, limited-availability workshop will be held in our unique WhyToWork Change Centers™, complete with great food and drinks, and is guaranteed to kick start your business.

WHEN AND WHERE:

€ 1995,-
Early bird
€ 1495,-
Buy tickets >
Amsterdam
Dates: October 1,2 & 3 2018
Your host: Eric Bartels

AGENDA:

The agenda of the course will be handed out on the first day during registration on location.

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