Based on 12 years of scientific reseach in business we have discovered what the major difference is between ultraperformance and regular performance. It is not about branding or sales. Nor about financial wisdom or organizational mastery. It is about one thing only: mindset. The difference between a ‘Stradivarius-mindset’ and a ‘Newton-mindset’. The difference between integrative thinking and fragmented thinking. Between purpose-driven and matter-driven. Between strategic thinking and opportunism. Purpose-led Value Modeling helps you and your people activate the Stradivarius mindset and achieve optimizations you never thought possible.